3 observations to react
A material with negative impact
The ski is a so-called composite material. It is mostly an assembly of petrochemical materials, harmful to the environment.
This is the estimate of the waste flow linked to used skis, per year, in France. This represents around 263.000 pairs of skis, thrown in the dumpster each year, most of which will not be recycled.
As the material is not eligible for the recycling process, it is in most of the cases buried underground, causing a significant environmental impact.
Problems give birth to innovations
In order to reconcile our passion and our environmental values, we decided to take action and develop a fully recyclable ski by working on the materials we use for manufacturing but above all by rethinking the way a ski is originally constructed. It is a long and meticulous engineering process, which requires a good knowledge of the properties of each component that we wish to incorporate into our material. However, we attach great importance about respecting our commitment, no matter how long it will take us to develop the solution.
How does recycling a ADN’s ski work?
The complexity of our project also lies in the fact of considering the operating mode of current companies regarding the management of used equipment and ensuring that they do not change their daily lives. Indeed, we must integrate everyone's habits into our process in order to make the recycling of our skis as simple and intuitive as possible without having to call on an intermediate waste collection service or invent new recycling methods.
What material will the skis be made of ?
For confidentiality reasons, we cannot disclose the materials that will make up ADN skis (for now). However, be aware that we do everything we can to ensure that our equipment is as environmentally friendly as possible.
We are aware that giving an ecological dimension to a product is often synonymous with an increase in the cost of production generally due to the scarcity of materials used, which in a proportional way, increases the selling price. It is important for us to be able to offer accessible material without having to make any concessions on its quality. Therefore, we are working fully on this subject in order to be able to offer skis at the best value for money.
At ADN, we don't pretend to revolutionize the world of skiing, but in a way, to be able to influence it positively. We are convinced that we can unite many people around the values that we wish to transmit. The approach does not only concern consumers but also companies and ski stations which are the first actors of change and have a responsibility to show the best practices to be adopted regarding the climate emergency.
Why turn to industrial? Our ambition is to penetrate the so-called "industrial" ski market for one simple and good reason: the magnitude of our impact. Indeed, with an industrial dimension, our impact is increased tenfold and our equipment becomes more accessible.
We mainly target ski rental shops, which at the end of each season must dump several dozen pairs of skis each, but also sales through sports shops and online retailers who carry the same values as us.